Azam Ravadrad; Mitra Shamsi
Abstract
This study examines the visual messages Iranian women shares on Instagram in order to perceive how they are represented on the social network. The research applies John Berger’s Ideological approach, and considers every single picture as a report on the users’ view about their personal and ...
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This study examines the visual messages Iranian women shares on Instagram in order to perceive how they are represented on the social network. The research applies John Berger’s Ideological approach, and considers every single picture as a report on the users’ view about their personal and social identity. After an introduction about the investigated users, and a general and brief evaluation of their posts, some selected pictures is analyzed based on the ideological approach. Moreover, in the conclusion, we try to connect the research findings to the existing discourses about the women’s role and position in the Iranian society. Based on the Research findings, some pictures indicate a part of female users’ resistance against social pressures to be a normative woman. In return, other pictures show that some users represent themselves consonant with the common social norms and values in their visual narrative about their everyday life, and consequently reproduce and reinforce the hegemonic values of the Patriarchal system they have grown up in.
Morteza Shams; Azam Rravadrad
Abstract
This is a descriptive-analytical research seeks to answer that question "How do news agencies in their science and technology pages’ use image messaging to better convey the message to their audiences?". Qualitative method of "compound-based interpretation" and "quantitative content analysis" have ...
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This is a descriptive-analytical research seeks to answer that question "How do news agencies in their science and technology pages’ use image messaging to better convey the message to their audiences?". Qualitative method of "compound-based interpretation" and "quantitative content analysis" have been used for conducting the research. The statistical population of the study is the science and technology news of the official news agencies of the country that by purposeful sampling method, the news of spring 1398 in FARS, ISNA and MEHR news agencies was selected as the sampling frame. From the sampling frame and using simple random sampling, a statistical week was selected and the images of each news item as a unit of observation and analysis were studied. According to the results, ISNA has used Visual messages to better convey its message to its audiences and Fars and MEHR are next in line. Research shows low utilization of Visual messages capacity in news science and technology news agencies and in less than half of this news, the good use of video messaging has become attractive, presentation of news information, and the easy-to-read scientific news. Use the most of proprietary images with relevant news elements and values, describing images and referring to them in the text, using visual messages in multiple frames and not using archival images unrelated to the main topic of the news, the most important suggestions to News agencies are making better use of visual messaging to attract, simplify, and make science news accessible to audiences.
azam ravadrad; Golnar Gishnizjani
Abstract
The purpose of this study was to identify a variety of body types among Iranian Instagram users. Two main research questions guided the study as I sought to explore 1) What is the dominant pattern of body re-presentation among Iranian Instagram users? 2) What is the strategies, technics and purpose of ...
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The purpose of this study was to identify a variety of body types among Iranian Instagram users. Two main research questions guided the study as I sought to explore 1) What is the dominant pattern of body re-presentation among Iranian Instagram users? 2) What is the strategies, technics and purpose of Iranian Instagram users for re-presentation of body? In order to respond these questions I used combination of dramaturgical approach of Goffman and Butler ideas about gender. I used virtual ethnography and Sade-beck module as a method of the study. I was trying to collect data through deeply semi structured interviews with 26 users, participant observation and analysis of virtual content. Thick description and interpretive analysis were used for analyzing data. Based on obtained data mediated body on Instagram divided to three main types: Social, perfomative and aesthetic body. Each of these types is explained to be divided into smaller categories.
Azam Ravadrad; Mahsa Badri
Abstract
In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's ...
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In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's approaches. Based on Lévi-Strauss's views, narratives have a structure which creates special meanings to resolve conflicts symbolically. Vladimir Propp's narratology was used in performing a syntagmatic analysis and the study of the way Ingredients were combined in the narrative structure. Using Lévi-Strauss's binary oppositions we did a paradigmatic analysis in order to determine the meaning made by the narrative structures. The methodology of this study is based on a structured study of the text which was done using Propp's method of narratology. The results show that the narrative structure of the animations which is based on value-based judgment changes to value-based responsibilities in the games. In the animations, a way of living is judged to be positive and a symbolic solution for the conflict between good and evil. In the respective video games, this way of living becomes the responsibility of the players. In fact the narrative structure of the games makes the players adhere to the values introduced in the animations.
